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Gruffalo illustrator Axel Scheffler: ‘It’s a great act of love to look at a book with your child’

Scheffler has drawn many of Britain’s most beloved characters. As his latest book is released with Sophie Cashell, he has also taken on the very important role of judge for our upcoming Kids Cover Competition

Roses are red, violets are blue, how about a book as a Valentine’s gift for you? If the thought makes your heart flutter, the new title from renowned children’s book illustrator Axel Scheffler could be the perfect match. Love celebrates the power of the feeling and force that can – and should – bind all of us together.

“Love would be a good gift every day of the year, not just Valentine’s Day,” says Scheffler. “It hopefully lifts the spirit. There are wonderful rhymes by Sophie Cashell, which make it really special as little gift for Valentine’s. It’s also the National Year of Reading, so that’s appropriate as well, to give a book rather than flowers.”

Scheffler, originally from Germany, has given shape and personality to some of the Britain’s most beloved characters. His collaborations with writer Julia Donaldson have spawned The Gruffalo (and child), Stick Man, Zog, Tabby McTat, as well as Room on the Broom and The Scarecrows’ Wedding, plus many more. For young children, they are some of the first pictures they’ll see. Generations are subsequently growing up with a love of books.

Axel Scheffler. Image: Liam Jackson

“I think it’s a great act of love to look at a book with your child and to share the experience,” Scheffler says. “I read to my daughter till she was 12 every night and it is a great thing. Sadly, the statistics say that less and less parents read to their children. They probably just hand them a screen. Reading is essential for bringing up children. 

“Obviously, as a children’s book illustrator, I would say that,” he adds. “I read the polls and the surveys and they all say there are less children reading for fun and less parents reading to children, but when I do a school visit, children are as excited as they always have been. They like reading, they like stories. I can feel the love for books still.”

Books can be a power for good in other ways. Love, like predecessors Welcome and Kind, raise money for Three Peas, founded 10 years ago to support people forced to flee their homes. Scheffler explains: “Three Peas started as an initiative of, initially, three women from the German school in Richmond, London. One was in Greece when the big wave of refugees arrived in 2015 and thought, ‘Oh we can’t just be on holiday’. On her return, with friends she started fundraising, and went back to cook for people in the Idomeni jungle camp. When they got home, they decided to carry on the work.

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“They started fundraising for housing and gathering clothes, shipping them over, which is now more difficult after Brexit. They now help mainly through NGOs that are still in Greece. The situation there has changed a lot. The camps of refugees and asylum seekers are more like prisons now, so it’s harder to access those. But there are lots of people on the move, living in the streets and needing help.”

The books contain simple yet vital lessons for this day and age.

“I think the messages are more important than ever with a growing nationalism and exclusion and ‘sending foreigners back’ – all those discussions that we have all over Europe and especially in the US,” Scheffler says. “It’s everyday kindness, niceness, playing together, sharing things, treat people with dignity; a universal message that fits any time, but also against the trend that we see in society at the moment.

“The world is bleak enough, so a little bit of joy in the picture books is hopefully welcome to readers.”

As Big Issue launches its next Kids Cover Competition – with a theme of ‘Peace’ – Axel Scheffler has agreed join us as a judge. 

“It’s good that you’re doing the competition,” he says. “It’s always nice to see children’s drawings. I’ve done the cover myself of Big Issue [from 2020]. I’m looking forward to seeing the entries!

“Creativity is essential for the upbringing of children. I know schools have less time to teach art and music. Having art or music in our lives – consuming or creating – makes human beings happier and more fulfilled.”

Love by Sophie Cashell and Axel Scheffler is out now (Alison Green Books, £7.99). A donation from every copy sold goes to Three Peas charity.

You can buy it from the Big Issue shop on bookshop.org, which helps to support Big Issue and independent bookshops.

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