We are often warned that thanks to some fairly fanciful legal interpretation, US corporations have more human rights than some humans. If any cynical lawyers were looking to strengthen the case that companies are increasingly demonstrating personhood they could point to the recent trend of film biopics where the headline subject is a commercial product rather than a man, woman or child.
The Social Network set an Oscar-winning high bar in 2010 by exploring the curdled creation of Facebook. But this year the trend has gone supernova. There have been movie dramatisations about the real-life invention and marketing of soft toys (The Beanie Bubble) computer games (Tetris), Nike sneakers (Air) and even super-spicy crisps (Flamin’ Hot). If Netflix announced they had acquired global rights for One Big Finger: The KitKat Chunky Story it feels like no-one would bat an eyelid.
It is into this crowded cultural arena that BlackBerry emerges, tracing the spectacular parabola of a tiny Canadian start-up that revolutionised the mobile phone market. For a few insanely profitable years around the turn of the millennium, the BlackBerry corporation was an all-powerful tyrannosaurus rex of tech, blissfully unaware that an asteroid was screaming towards it in the form of Apple’s looming iPhone launch.
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Shot in the intimate, often haphazard style of a fly-on-the-wall mockumentary, BlackBerry brilliantly communicates both the ruthlessness and farce of big business. It begins in 1996 with introverted engineer Mike Lazaridis (Jay Baruchel) and his party-hearty wingman Doug Fregin (co-writer and director Matt Johnson, permanently rocking a John McEnroe headband) trying to secure funding to develop their PocketLink cellular device.
Their terrible design sketches obscure the real innovation: with some ingenious tech judo Lazaridis has tapped into the smartphone equivalent of a gold mine. At a time when wifi was in its patchy, expensive infancy, he has invented a method of creating a reliable, portable and essentially free email device.