Advertisement
Music

Why festival ticket prices don’t have to go up every year

2023 is set to be the most expensive year ever for festival ticket prices. There is another way

Amid double-digit inflation and a cost-of-living crisis, 2023 is set to be the most expensive year ever for festival tickets. Glastonbury ticket prices were up almost 20 per cent from £280 to £335, and they’re far from the only ones to hike costs. But there is another way, insists Sea Change founder Rupert Morrison. The Totnes-based festival has cut ticket prices by a third. Here’s how. 

As we spend our day job being a record shop [Morrison runs the local Drift Records], we’d seen how the financial climate was changing as far back as April 2022. Broadly, people were struggling.  

We felt strongly that if we were going to run Sea Change in 2023, we had to ensure that our audience would be able to join us. We simply wouldn’t return if this was going to become one of the summer’s first divisive events, a weekender for the haves and a melancholic peep show on social media for the have-nots.  

So, we embarked on an exercise – that actually became quite good fun – of questioning every single outgoing. The mantra was that for every pound less we spent, it was another pound that our audience could save to be with us. We ultimately went on sale in late January with weekend festival ticket prices reduced from May 2022’s £89.99 per person, to a streamlined £59.99 in May 2023, a 33 per cent reduction. We sold out entirely at the start of April, our fastest ever, and anecdotally we know that what we did made a huge difference to people. 

We’re phenomenally proud that we were able to action a change in our own way and we’d hope that we can inspire other people to really analyse their respective production costs and see how that, in turn, impacts an audience hungry to support. 

Sea Change Weekender runs from May 26-28, seachangepresents.co.uk

Advertising helps fund Big Issue’s mission to end poverty
Advertisement
Advertising helps fund Big Issue’s mission to end poverty

READER-SUPPORTED SINCE 1991

Reader-supported journalism that doesn’t just report problems, it helps solve them.

Recommended for you

Read All
Tosca's Russian soprano row sees politics replace performance for Royal Opera
Music

Tosca's Russian soprano row sees politics replace performance for Royal Opera

Primal Scream's Bobby Gillespie: 'It was hard to get artists to take part in Gig for Gaza'
Bobby Gillespie
Music

Primal Scream's Bobby Gillespie: 'It was hard to get artists to take part in Gig for Gaza'

Charlotte Church: 'The press desperately tried to make me a figure of sin'
Letter to my younger self

Charlotte Church: 'The press desperately tried to make me a figure of sin'

Bad Seed Warren Ellis: 'Painful things make you a better version of yourself'
Letter To My Younger Self

Bad Seed Warren Ellis: 'Painful things make you a better version of yourself'

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payments: Where to get help in 2025 now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payments: Where to get help in 2025 now the scheme is over

Citroën Ami: the tiny electric vehicle driving change with The Big Issue
4.

Citroën Ami: the tiny electric vehicle driving change with The Big Issue