Welcome to Britain 2020, where The Masked Singer has become an immediate phenomenon.
Love it or hate it, everyone is talking about the show that epitomises the crazy and chaotic age we live in. The premise is silly and simple: mystery celebrities dress up in elaborate costumes – including a tree, a unicorn, a monster and a really quite foxy fox – sing a song and a panel of judges, along with the rest of us, tries to guess who they are, with one celebrity being ritually unmasked each week. It’s completely bonkers but defying all logic, The Masked Singer became ITV’s biggest new programme in a decade.
Wrangling the magnificent creations as they belt out tunes is the programme’s presenter Joel Dommett. In this week’s Big Issue he explains why The Masked Singer is fast becoming a national obsession.
“We all need something upbeat,” he says. “There are so many depressing things happening in the news; politically, environmentally, financially. We don’t want to see people being horrible to each other on television any more. We want to see celebrities in silly costumes having a really fun time then trying to guess with their friends who they are. That’s what people want.
“The Masked Singer is so odd and so bizarre, it’s not going to immediately be everyone’s cup of tea. But that’s what’s endearing about it. It’s not cynical in any way, it’s just pure unadulterated silly fun, very tongue-in-cheek, almost a parody of your standard judging panel show.”