Advertisement
Ethical Shopping

Social trading: Lord John Bird’s ‘One Million Tea Towel Challenge’

As The Big Issue hits 25+1, social trading is the next big step. Founder Lord John Bird realised that we could help to change the world, one tea towel at a time…

I realised I loved tea towels; when they were clean. I realised how useful they are in the world.

I also realised that many people didn’t have a home. That the tea towel meant you needed a kitchen. To have a kitchen you needed a home. What use was a tea towel if you were homeless?

I realised that beyond the symbolism, there was a means for helping a lot of people. Each sale could be useful. It was clear and very straightforward.

I realised that beyond the symbolism, there was a means for helping a lot of people

You need to belong in the world. What about making a tea towel that was about making people happier in the world? Helping them to be useful. Helping groups working with those in need to raise money, by selling tea towels? That’s when I came up with the idea of selling one million Tea Towels at £5 a tea towel. With as much of the money as possible going back to helping people to help themselves.

Initially, I thought of focusing on organisations who use gardening to help people with mental health issues. The tea towel sales would swell their coffers. I want to help them, but now, plans have grown. I want it to help more and more. The sales will help The Big Issue continue our mission of working to beat poverty.

But we’ll also be able to grow and help other organisations and groups who are doing great work but could use a boost. The Big Issue has spent 25+1 years helping those in need. And now, it’s time to help other organisations trying to do the same.

Advertisement
Advertisement

This is sociable trading! At its very best, simple and life-enhancing. Proving the power of all working together. A Sociable tea towel as an act of solidarity.

The Big Issue tea towel has my first poem on it, entitled The Gardener’s Lament, about the continuous struggles of gardeners to overcome the seemingly insuperable power of weeds.

You can buy it from The Big Issue Shop, and help us to help those that we can. If you want to buy in bulk or see your organisation benefit, contact shop@bigissue.com.

Advertisement

Change a vendor's life this Christmas

This Christmas, 3.8 million people across the UK will be facing extreme poverty. Thousands of those struggling will turn to selling the Big Issue as a vital source of income - they need your support to earn and lift themselves out of poverty.

Recommended for you

Read All
Designer and activist Katharine Hamnett on fast fashion, the planet and photobombing Thatcher
katherine hamnett
Second hand September

Designer and activist Katharine Hamnett on fast fashion, the planet and photobombing Thatcher

I have worn second hand clothes my whole life. I don’t know why anyone would shop new
lesley wearing her second hand finds
Second hand September

I have worn second hand clothes my whole life. I don’t know why anyone would shop new

Coffee that fights homelessness: Nespresso’s new £1m partnership with social enterprise Change Please
Three Change Please baristas promoting their Nespresso partnership
Sponsored content

Coffee that fights homelessness: Nespresso’s new £1m partnership with social enterprise Change Please

'The system is killing us': How B Corps are fighting injustice with socks, coffee and handbags
Ethical shopping

'The system is killing us': How B Corps are fighting injustice with socks, coffee and handbags

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Citroën Ami: the tiny electric vehicle driving change with The Big Issue
4.

Citroën Ami: the tiny electric vehicle driving change with The Big Issue