Advertisement
In association with Specsavers

Forget Dry January – young Brits are giving up on booze altogether. Here’s the sobering reason why

The decline of binge-drinking among young people has gone hand-in-hand with the rise of social media, but the myriad reasons are more complicated

It’s not just for Dry January – drinking among young people has been in decline since the early 00s, with many people aged under 24 never having had an alcoholic at all. And it isn’t just the UK – high income countries across the world from Australia to the USA have experienced a similar decline.

This is particularly shocking in the UK, where binge-drinking youths were a preoccupation of the press even into the 2010s, long after the decline had begun.

So, why is this happening?

Change a Big Issue vendor’s life this Christmas by purchasing a Winter Support Kit. You’ll receive four copies of the magazine and create a brighter future for our vendors through Christmas and beyond

One of the factors, according to Dr Laura Fenton, a research associate at the University of Sheffield working on their Youth Drinking in Decline project, is greater aversion to risk. She said: “Having sex, smoking and a couple of other risk-related behaviours have all declined, and I think drinking is part of a different attitude to risk.”

She continued: “There is a sense of needing to perform more, including in an economic sense – so needing to secure an economic future – and of there being a narrower path to that than there was in the past.

Advertisement
Advertisement

“There’s less room for failure, less room for experimentation, and I think social media is part of that because there’s a perceived pressure to perform within social media as well.”

The reduction in drinking began at around the same time social media use increased. Despite this, there is no simple link between increased use in social media and decrease in drinking; in fact, according to one study it is the young people who use social media that are more likely to drink.

Dr Fenton said: “If you think about the timeline of the decline, it must be a factor, right? Because social media became increasingly a thing right at the time the decline started. So there’s almost certainly a relationship, it’s just a complex one.”

Decreased drinking can be seen across all groups, regardless of gender or socio-economic background, which suggests abstaining from drinking is a generational change rather than a change within a single group.

What this also shows is that the skyrocketing cost of buying alcohol is not the main cause of the decrease – if it was, you would expect to see this affecting adolescents in higher income families less.

While all young people are drinking less than their predecessors, the largest shift has been among boys. They still drink more than girls, but the decline in drinking for them has been larger.

Adolescents are also spending more time in their homes and have closer relationships with their parents than older generations. They are also more able to keep in touch outside of the home, with messaging services like WhatsApp meaning they can be in constant contact with their parents. Getting drunk in a park with your friends becomes harder when your parents are checking in with you throughout the day.

Concern about the effect alcohol can have on mental health has also contributed to this decrease. Mental health issues have been on the rise over the same period that drinking has decreased, and many young people do not want to exacerbate their conditions by adding drinking to the mix.

Millie Gooch, founder of Sober Girl Society, a company which organises alcohol-free events for young women, said: “I think a lot of people come to us because they are struggling with their mental health.”

Millie gave up drinking aged 26. She had been struggling with anxiety and depression for a long time, but found that these issues were greatly reduced after quitting. She said: “I just felt so much better about myself. I wasn’t going out every weekend and ruining my life, and just felt so great just from not drinking. I had no idea how much it would improve my mental health.”

For many people younger than Millie, drinking has never been a part of their lives, and while the sober movement is growing and alcohol-free options for everything from nights out to dating are increasing in popularity, according to Dr Fenton many young people don’t consider themselves to be part of this movement.

Dr Fenton said: “The young people we’ve spoken to who don’t drink don’t see it as part of their identity the way that people who did drink and then stop drinking sometimes do. They don’t see themselves as part of a sobriety movement, they just don’t like alcohol and they don’t think that defines them.”

The reduction in drinking among young people doesn’t have one simple cause, but rather follows the wider trend of younger people avoiding risks in response to an increasingly pressured world.

Eleanor Gunn is a member of The Big Issue’s Breakthrough programme.

Do you have a story to tell or opinions to share about this? We want to hear from you. Get in touch and tell us more

Advertisement

Support the Big Issue

For over 30 years, the Big Issue has been committed to ending poverty in the UK. In 2024, our work is needed more than ever. Find out how you can support the Big Issue today.
Vendor martin Hawes

Recommended for you

Read All
'Enormous' number of privatised NHS services across the UK, mapped: 'This is bad for everyone'
Healthcare

'Enormous' number of privatised NHS services across the UK, mapped: 'This is bad for everyone'

'Fund the NHS properly': Private sector is not the answer, Wes Streeting told, amid funding row
Health

'Fund the NHS properly': Private sector is not the answer, Wes Streeting told, amid funding row

'With poor sight you can feel intensely vulnerable'
Inside a Specsavers store, a man is selecting glasses from a display rack, assisted by a female store employee. They are both focused on choosing the right pair of frames from a wall of options, under a sign that says 'Men'.
Sponsored Post

'With poor sight you can feel intensely vulnerable'

'Gin, pliers and brute force:' Dentists accuse Rishi Sunak of forcing Brits to pull their own teeth
Dental crisis

'Gin, pliers and brute force:' Dentists accuse Rishi Sunak of forcing Brits to pull their own teeth

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Citroën Ami: the tiny electric vehicle driving change with The Big Issue
4.

Citroën Ami: the tiny electric vehicle driving change with The Big Issue