Climate activists and celebrities have taken to social media this week to encourage people to sign an anti-fossil fuel treaty.
Playing on the urgent tone of Covid, they’ve named their campaign #CodeRedActNow.
Mikaela Loach, climate activist and the brainchild behind the project, said “a tiny idea had already reached over half a million people in a few hours.”
The activists are trying to get people to engage in the climate crisis by sharing information from the most recent Intergovernmental Panel on Climate Change (IPCC) report. By recruiting well-known supporters such as Aisling Bea, Bonnie Wright, Jack Harries, Gemma Styles and Maggie Baird, the activists aim to raise awareness of the climate crisis and encourage people to take action.
Activist Tolmeia Gregory said: “We break the issue down into digestible pieces of content and then team up with celebrities or people with big platforms to reach out of our echo chamber.”
Loach said: “We are trying to prioritise platforms that don’t talk about the climate.”
The campaigners are also sending out 60 second videos on Instagram to raise awareness of the report, with the aim of engaging a new audience.