Festivals are going green this summer – and plastic is facing a battle to stay on the bill.
Supermarket Co-op is leading the way, becoming the first UK retailer to launch a deposit and return scheme trial with reverse vending machines at four of the UK’s biggest events.
Revellers will be able to buy plastic bottles with a mandatory discount at pop-up stores at Download, Latitude and Reading and Leeds festivals this summer, receiving a voucher to spend at on-site stores when they return them.
All the bottles returned in the landmark trial then be recycled and introduced back into creating Co-op’s own brand bottled water.
Jo Whitfield, retail CEO, Co-op, said: “Reducing the amount of plastic that makes its way to landfill is really important to us and our members. I’m excited that, in partnership with Live Nation and Recycling Options, we have the opportunity to bring these machines to the UK only a few months after they were officially given the green light by the government.”
The move, in collaboration with Festival Republic, is the latest indication that plastic is on the way out after Sir David Attenborough’s Blue Planet II documentary inspired the tide to turn against the material in order to save the oceans.