This week The Big Issue is taking a bold step into an uncertain future with the first-ever subscriber-specific edition of the magazine. And who better to have on the cover than celebrated filmmaker and naturalist Sir David Attenborough?
Remember when another crisis beginning with a ‘c’ was at the top of the news agenda? Attenborough does. He has done more than most to unite us as one to save the environment, almost single-handedly changing attitudes and mindsets overnight with his eye-opening Planet Earth documentaries.
We made the call and you answered. Thousands of you. Thank you. Here is the first ever subscription-specific @bigissue. Dropping on your doormats & digital devices from early next week. We still need more! Encourage friends and family to join and subscribe https://t.co/Tf0stbizanpic.twitter.com/d1qrO24AJ5
— Paul McNamee (@PauldMcNamee) March 27, 2020
The coronavirus may have bumped the climate crisis out of the headlines temporarily. But this week Attenborough tells The Big Issue that once we have conquered the short-term crisis facing us all, eyes must again look to the long-term as the battle for survival moves from virus to the environment once again.
“If there was a risk of you getting coronavirus tomorrow – which there is – and someone next door had got it, you would find you were in quarantine quite quickly,” Attenborough says, speaking to The Big Issue before the current quarantine guidelines were put in place. “But somebody next door to you who was doing something that could cause a terrible thing in five years’ time? People will say, ‘Well, that’s five years’ time, meanwhile I’ve got to deal with coronavirus, or something’.”
For more from Attenborough, subscribe to The Big Issue today. While vendors are temporarily unable to sell the magazine on the streets, you can support them by: