How it was told
You’ve seen sensational, ALL CAPITALS-headlines pronouncing a WEATHER BOMB will batter the UK. And presumably you’ve also seen the social media snapshots of a bin toppled over by a gust of wind and the accompanying declaration: “We will rebuild”.
This is no happy accident, and if you scour the weather stories online or on the front pages then you will see many a false claim. Brace yourself for a lot of the Daily Expressin this section – we forecast that they are likely to feature prominently. Take, for example, its November 22 SEO-scouring claim of “UK weather forecast: SNOW STORM WARNING: -10C Baltic blast to freeze Britain til CHRISTMAS”.
Stablemate theDaily Star followed suit on December 13, embracing its inner Bing Crosby with “White Christmas: Bitter -20C Russian FREEZE to hit Britain with festive SNOW”. As didThe Sunwith December 14’s “BLIZZARD OF OZ: UK weather forecast – Britain braced for ‘500-mile SNOW curtain’ this weekend as -15C Baltic blizzard sweeps in”.
After Christmas, attention has turned to a follow up to last March’s Beast from the East with Sky News, ExpressOnline, The Independent and theDaily MirrorOnline all suggesting the freezing weather that brought the UK to a standstill last year could return.
Weather forecast SNOW: Airports warn delays and cancellations – is your flight affected? https://t.co/09UnR0iUpkpic.twitter.com/GFKtgiyHms
— Daily Express (@Daily_Express) December 27, 2017
Do these stories have any merit though? There was certainly no festive WEATHER BOMB.