How it was told
Vegans are increasingly presented as a generational watershed. On the one side as outriders in a new caring society, on the other as representatives of people who can’t handle the truth. Last week, fittingly for Christmas, they were the pantomime villains, accused of calling for a ban on phrases like ‘bring home the bacon’.
The sensational claims stemmed from an article by Swansea University academic Dr Shareena Hamzah titled “How the rise of veganism may tenderise fictional language.”
The suggestion was slaughtered in the Daily Star under the headline “Vegan war on animal phrases.” The Star’s stance was clear in the intro paragraph, which read: “Snowflakes are out to bash common British phrases such as ‘taking the bull by the horns’ because they might offend vegans.”
There is a similar sentiment in sister paper the Daily Express, which went with “The cat’s out of the bag: English phrases could be SCRAPPED over fears they OFFEND vegans.”
And The Sun was also tender on the story, writing: “WAR ON WORDS: ‘Bringing home the bacon’ could be BANNED to stop vegans getting offended.”
Daily Mail columnist Christopher Hart took a bite into the claims with “Heaven help us if vegan activists say we can’t bring home the bacon any more”, blasting the “pie-in-the-sky animal rights zealotry” behind the suggestion.