Boris Johnson took the plunge and joined TikTok this week – and it’s gone about as well as you might expect.
The prime minister has landed on the digital land of seven-second videos, dancing trends and transformations to demonstrate “all sorts of stuff about what [they’re] doing to deliver on [their] priorities” – and he didn’t fail to mention “uniting and levelling up our country.”
In his debut video, he said: “You’ll get all sorts of messages and content that you might not get if you’re looking at Instagram or Snapchat or Facebook, Twitter.”
But it didn’t take long for the backlash to begin. The comment section has been flooded with nearly 40,000 posts – a large number of which are people telling Johnson to resign.
Others include: “Boris please could you help me with my gas and electricity bill”, “Cheers Boris, Nan’s doing cartwheels to keep warm,” “My parents are away on holiday, they said no house parties – any tips on how to keep it on the down low?”.
According to cybercrew, 24 per cent of UK users on TikTok are between 15 and 25, in contrast to the Conservative voter demographic which was 58% were over 70 in the 2019 general election.