The pitch was simple. Let’s draw up a plan to tackle endemic racist abuse in football and spread the message far and wide in 2020.
Serie A officials in Italy organised a poster campaign, commissioned an artist and waited for the results… which turned out to be that supporters are apes and we should acknowledge we are all in this terrible monkey business together.
Sports administrators have never been renowned for their prescience or foresight, but even by that standard, there seems to be a worrying lack of 2020 vision.
In the year ahead, we can look forward to an Olympics in Japan, which will not feature anyone competing under the flag of Russia, whose tendency towards creating hormone monsters has finally been recognised and reviled by the International Olympic Committee.
Yet the stench of hypocrisy is overwhelming. The issues raised by the Oregon Project and its controversial mentor Alberto Salazar, whose efforts helped Mo Farah to the summit of world athletics, have already provoked controversy, but it’s not just the Russians who stand accused of looking for the quick fix.
On the contrary, whether you look at the Tour de France, which is as mired in scandal as any Trump tweetfest nowadays, or examine the plethora of missed drugs tests by elite athletes, the Olympics has a credibility issue. And that affects all those hard-working, Stakhanovite performers every bit as much as the Justin Gatlins of this world. It must be hoped that the Olympics can transcend the malicious whispers through the efforts of a new generation of stars. But there’s no disguising the fact: Usain Bolt was a very hard act to follow.