A social enterprise that donates a pair of socks to homeless people for every one sold have now produced a new design to help keep health workers well-stocked.
Stand4Socks, who have been working with The Big Issue Shop for many years, have started taking pre-orders for their Stand4 Health Heroes socks while their ethical Sedex-assured factories are closed due to the Covid-19 pandemic.
The new design features an ensemble of clapping hands and the words ‘Clap for our Heroes’ to mark the weekly tradition that sees the nation come together every Thursday to honour frontline health workers.
For every sock sold, two donations will be made instead of the one that the social enterprise usually makes. The first will still go to homeless shelters – where Stand4 Socks have already seen a surge in demand as rough sleepers were moved off the streets due to the virus. The second pair will go to health workers and tap into the antibacterial property that keeps the socks durable and safe for rough sleepers.
Founder Josh Turner said that his firm wanted to react to the need in the health sector after staff from three hospitals got in touch with him to ask for urgent supplies.
Josh said: “A lot of businesses and social enterprises are asking: what can we do? But rather than making it a marketing campaign, it is about having an impact.