The Big Issue-backed Hey Girls organisation this week take a giant leap forward in their battle against period poverty as they see their products stocked in supermarket giant’s ASDA and Waitrose.
Founded just eight months ago by Celia Hodson with the help of her two daughters, Kate and Becky, Hey Girls sells sanitary towels on a ‘buy one give one’ model – meaning for every pack purchased another is donated to a woman in need.
Hurray – That’s 700 Hey Girls reusable pads and 80 menstrual cups and info packs going out to schools in Edinburgh. Nice feeling hey! pic.twitter.com/KYmCUsHKIV
— Hey Girls (@HeyGirlsUK) August 4, 2018
“It all started with a heated discussion between myself and my two daughters that results in a big hairy audacious goal,” Hodson told The Big Issue. “We simply wanted to work out if we could fix period poverty and what that would look like.”
A £50,000 investment and mentorship from Big Issue Invest’s Power Up Scotland has helped bolster the social enterprise’s ability to grow. Bridging the gap between activism and retail, the enterprise is also a key partner in the Scottish Government’s period poverty roll-out with free sanitary products to be made available to an estimated 18,800 Scottish women through foodbanks, women’s shelters and community centres.
“The supermarket listings prove that social enterprise can get into the mainstream while at the same time making the society we live in fairer and more equal,” said Kieran Daly, Scotland Manager for Big Issue Invest.