Part of that blueprint is aimed directly at young people. It starts with understanding that the choice is yours. Your environment might not be perfect, but how you respond to it is what defines your future. That means building confidence from within, not chasing validation from people who don’t value you. Or seeking likes on social media to feel worthy or valued. It means choosing your circle carefully, because the people around you will either lift you up or pull you down.
It’s also about discipline. Small things matter. How you start your day. How you treat your body. Whether you show respect at home. Whether you stay consistent and stick to the actions that lead to achieving your goals even when things get tough. These are not soft ideas – they are the foundation of success.
But here’s the truth: it’s much easier to make those choices when you have the right support around you. That’s where we, as a country, are falling short.
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The second half of my blueprint is aimed at policymakers, because we cannot talk about personal responsibility and accountability without also talking about responsibility and accountability at the top. If we are serious about reducing youth violence, we have to stop treating youth services as a “nice to have” and start treating them as essential infrastructure.
That means properly funding youth clubs – not as short-term projects, but as long-term investments. It means recognising youth workers as professionals who can change lives. It means creating safe spaces before problems start, not just responding once they’ve already happened. And it means backing the organisations that already understand what young people need.
At the moment, we are too focused on enforcement. Tougher sentences. More policing. Those things have a role, but they cannot fix a problem that begins before a crime is committed. You cannot police your way out of a lack of purpose, lack of self-belief, lack of hope, or a lack of emotional and mental support.
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When they don’t feel they belong, young people will find something – anything – to give them identity. If we don’t provide positive pathways, we shouldn’t be surprised when they take negative ones.
That’s why, alongside launching this blueprint, we’re working to open a new youth space in Kiyan’s name. Not just as a tribute, but as a living example of what needs to exist across this country. A place where young people can feel safe, feel supported, and start to believe in themselves again.
Twenty years on from losing Kiyan, I’m still fighting – not with anger, but with a system that has a top-down approach which has proven to be a deficit model. But I know that change is possible.
Kiyan believed everyone has the potential to be a future champion.
Now it’s time we build a country that makes that possible.
To find out more about the Kiyan Prince Foundation, visit ww.thekpf.com. To donate £20 to the charity, text CHAMPIONSCLUB to 70490. Texts will cost standard network rate plus the donation amount.
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