Advertisement
Opinion

Paul McNamee: Adding value to people’s lives

“Not taking The Big Issue magazine after buying it removes the self-respect vendors earn as traders”

Last week I watched a man buy The Big Issue. It’s something I like to do often. I’ll idle near a vendor and watch who stops.

It’s fascinating. You see how people react, or don’t react, to our vendors. You see the sort of people who are chatters or those who are grab-the-mag-and-stuff-in-bag sorts. Or those who offer money but refuse the magazine and wander on. They believe they are doing good – and there is generosity at heart. But I want to run after them and give them The Talk.

I never tire of repeating the reason why it’s important to ALWAYS take the magazine. Aside from the oddity of paying for something but not taking it, and from missing out on something to read, the not taking reduces the vendor. They are business people – buying, selling, becoming a vital part of the community. By not taking the magazine all self-respect that can be earned in being a trader is lost.

I never tire of repeating the reason why it’s important to ALWAYS take the magazine

The young man last week didn’t need The Talk. I noticed him on Buchanan Street in Glasgow as he glanced over at a vendor and then did an immediate double-take when he spied the Daniel Radcliffe cover. He trotted over, he paid, he took the magazine, the vendor was happy and he seemed happy too. As I wandered up the street after him (I was curious!), I watched as he turned to the main feature, reading as he went. I stopped following when I feared it was getting a bit stalkerish.

Later, I read an interview with Jacques Attali. A noted economist, political strategist and one of those very French modern Enlightenment kind of thinkers, he is, amongst other things, known for predicting the collapse of the music industry, during the days it was still high on the hog.

In the interview he warned that the next collapse coming was in manufacturing. People who make things are going to suffer as 3D printers surge and the rest of us make our own things at home with a few designs we find online and a blast of ink.

Advertising helps fund Big Issue’s mission to end poverty
Advertisement

What will remain valuable, he was asked. Time, he said. Time is rare. And that, I thought, is where we come in, celebrating the idea that experiences will grow as the most potent of currencies.

The Big Issue is in the business of meeting that need. It’s not all we do, of course. Being a vital, non-governmental company providing a practical means for the poorest to pull themselves up is important but that is only half of it. The other half is you.

And if we can provide the means for you to be so diverted on the street you change your behaviour, that is excellent. Or if we can present the opportunity for you to chat to our vendors, learning something of them and their lives, something you wouldn’t learn if they weren’t selling The Big Issue (which in turn feeds a virtuous circle as this allows our vendors a route back into communities) – well, you can’t put a price on that.

Actually you can. It’s £2.50. New edition every Monday. Tell everybody!

If you have any comments please email me atpaul.mcnamee@bigissue.com, tweet@pauldmcnamee, or send a letter to The Big Issue, 43 Bath Street, Glasgow, G2 1HW

Advertising helps fund Big Issue’s mission to end poverty

How many kids, Keir?

Ask the PM to tell us how many kids he'll get out of poverty
Image of two parents holding two small children, facing away from the camera

Recommended for you

Read All
What Keir Starmer can learn from Ruben Amorim
Manchester United manager Ruben Amorim at a press conference in 2024
Paul McNamee

What Keir Starmer can learn from Ruben Amorim

The stereotype is that homelessness comes from bad choices – but it could happen to anyone
homeless peoples' tents in street
Gabrielle Pickard Whitehead

The stereotype is that homelessness comes from bad choices – but it could happen to anyone

How trust could transform Britain's broken benefits system
Pat McFadden, work and pensions secretary. Image: House of Commons/ Flickr
Lucy Bannister

How trust could transform Britain's broken benefits system

I asked ChatGPT to rate my life choices. I didn't like what it told me
Sam Delaney

I asked ChatGPT to rate my life choices. I didn't like what it told me

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payments: Where to get help in 2025 now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payments: Where to get help in 2025 now the scheme is over

Citroën Ami: the tiny electric vehicle driving change with The Big Issue
4.

Citroën Ami: the tiny electric vehicle driving change with The Big Issue