It would make a good game. Which is the real headline and which came from an Armando Iannucci/Chris Morris random generator?
- Multi-millionaire MP attempts to protest by throwing dead fish into the Thames. Fails
- Daily Mail explodes over blue British passports French betrayal
- Neil Hamilton demands everybody with fishing rods marches on Downing Street
- Prime Minister hailed a success because she can fist-pump
- Reality show personality US President famed for firing everybody fires everybody
Of course, a contemporary parlour game like this would be conducted online. An innocent quiz, with access to your Facebook profile,asking a few questions that give you a sense of who you are. Great larks.
It would also give a shadowy data-collecting organisation a great insight into who you are, and that organisation would then be able to focus use of this to nudge behaviours in a way that would make you change the political landscape of the entire world, to work to their agenda. Which will then lead to more headlines that you can try and guess are real or made up.
The data exploitation at Facebook is more than a little murky. But it’s not the availability of the data that is the key part. Because we all go on social media and share EVERYTHING. All the time. We freely give.
What is sinister is what is happening to that. Rockefeller didn’t become the richest man alive because he brought the oil out of the ground. He worked out how to refine it and controlled the distribution networks. And so, the Cambridge Analytica story is casting light on the modern equivalent of controlling the oil network. And within those pipes are the dark thoughts that play to our basest fears. They are mixed with treacly lies and half-truths that are presented as reality. As a result, we trust nobody except those who are loudest, those who roar that they can challenge the harbingers of our darkest fears, and vanquish them. When we take back control. Bigly.
For all their scale and might, retailers are dropping and failing
At the risk of sounding like a confused bystander in a superhero comic, couldn’t these powers be used for good instead of evil?