It started as spur of the moment decision. A woman called Jane Beaton was so taken by The Lost Words, Robert Macfarlane and Jackie Morris’ book about disappearing words from nature, that she wanted to get a copy into every primary school in Scotland.
Using crowdfunding, Beaton, clearly a determined woman, set about raising £18,000 to get the book to all 2,681 schools. They raised over £25,000 within 70 days. Beaton is now aiming to go beyond primary schools. It was a remarkable, noble plan, and an incredible achievement.
And Beaton has stirred something. There are similar initiatives in Wales and many English counties too. The book has grown.
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Macfarlane, one of Britain’s greatest nature writers and a regular contributor to The Big Issue, has said he and illustrator Morris were “overwhelmed” by the response. That’s hardly surprising. Their book is in the vanguard of a noteworthy double change.
First, the aim of the book, to reintroduce nature words that were being lost from a generation of children as other words competed and pushed them aside, is connecting and working. And – more tellingly –they are showing the wonderful, visceral and sometimes life-changing power of books. When a book connects it opens up something that never closes.
World Book Day is this week. It’s a construct, of course, but it’s an important one. It aims to encourage potential readers wherever they are.