As well as enabling staff to get cleanly and efficiently around pitches, it helps mitigate soaring costs at the pumps. According to the ONS the cost of fuel rose more than 42 per cent in the year to June – for BIG, that means a hike from £46,992 to £66,728 a year. The less the Group spend on diesel, the more it can direct these funds toward supporting vendors.
Laurentiu Lukacs, Big Issue vendor who sells outside the Mercure Brigstow in Bristol, said: “It’s good that the company is starting to go greener for the planet. It’s a good idea. My customers like it when the magazine covers political issues – so I think they will be happy that we are starting to use electric vehicles.”
Continue reading for free
Registration is free and takes less than 30 seconds.
Our supporters make Big Issue’s work possible. Join us to see the impact we’re having together and discover more ways to help people facing poverty access income, opportunity and support.
Russell Blackman, Big Issue Group Managing Director of Commercial, said: “Citroën’s market-leading approach to innovation and affordability of electric vehicles is the exact reason why they are the ideal partner to work with Big Issue Group.
“Our partnership will allow us to make even greater strides in the support and services we provide for the most marginalised across the country. In cities and remote, rural locations, we will be able to respond quickly when our vendors need us the most.
“This is a great demonstration of how two leading brands are working together, driving change for good.”
Advertising helps fund Big Issue’s mission to end poverty
Eurig Druce, Citroën’s UK Managing Director, said: “We are thrilled to partner with Big Issue Group in their important work ‘changing lives through enterprise’, and in particular to support their transition to electric vehicles so they can become more sustainable.
“Big Issue Group is a fantastic organisation that has been working to improve people’s lives for over 30 years by providing work opportunities – a hand up, not a hand out is a philosophy we can definitely get behind.
“I can’t wait to see these vans out on the road, being used as sustainable electric workhorses in support of the Big Issue workforce.”
Big Issue South-West Frontline Manager, Hattie Greenyer, said: “Having reliable vans is so important to us, and getting these e-LCVs as part of our new lease partnership with Citroën will help us to reach more pitches for support services and increase the number of pitches we can get to in a day. That means we’re helping more vendors to sell more magazines, and able to provide more day-to-day support that they need.”
The special issue covering the new partnership, and including a special Future of Transport supplement inside, is out now, please go out and buy from your local vendor or get a subscription here.
To join Big Issue Group and be part of the solution to change lives, visit: https://www.bigissue.com/changing-lives-through-enterprise
Advertising helps fund Big Issue’s mission to end poverty
