Advertisement
Press Release

Virgin Media O2 to roll out free mobile data to all Big Issue vendors

O2 SIMs and data vouchers offered to every Big Issue vendor across the UK, giving them access to free mobile connectivity each month

Virgin Media O2 has announced it will be working with Big Issue Group to support all Big Issue vendors with free O2 SIMs and data vouchers, as the cost-of-living crisis deepens this Christmas.

Last year, O2 gave over 200 Big Issue vendors free data plans, enabling them to take contactless payments, providing vital support at a time when 52% of magazine sales are via contactless.

This year the company will be offering monthly data to the magazine’s entire network of vendors. This comes as it is reported 18.7 million people are expected to have their ability to get online impacted by the cost of living crisis[1].

In the UK, nine out of ten in-person transactions are now via contactless, which makes vendors’ access to data crucial in order to successfully sell the magazine. On average vendors who use contactless make 35% more than those who do not.

Stevie Paterson from Edinburgh, one of the Big Issue vendors given O2 data last year, explained: “The O2 SIM was really important to me. It meant I could set myself up on Zettle to accept contactless payments – now, it’s how I sell about half my magazines.”

Big Issue vendor Darren Brown from Middlesbrough, who was also part of last year’s data roll-out, said: “I’ve never been a technology person, but they showed me how to use it and access the internet. If a customer is looking for somewhere, I help them with the maps on my phone, and I’ve even had my supermarket shopping delivered. The O2 SIM card is the best thing I’ve ever had through The Big Issue.”

Advertisement
Advertisement

Russell Blackman, Big Issue’s MD of Commercial, said: “We are delighted to be continuing our invaluable work with Virgin Media O2, following its successful launch last year of the National Databank. By extending this opportunity out to all Big Issue vendors, it will enable and empower them to boost their sales through cashless payments at this vital time of year, as well as being able to access essential online services. 

”As the cost-of-living crisis deepens, support for those who might otherwise struggle to connect is vital. With O2 and the National Databank, we can help support people to stay better connected.”

Gareth Turpin, Chief Commercial Officer at Virgin Media O2 explains: “This year we wanted our Christmas campaign to not only help raise awareness of the support available via the National Databank, but to get data into the hands of those facing an unconnected Christmas.

“As part of this, we’re proud to be partnering with the Big Issue for the second year in a row to offer all vendors access to free mobile data each month. We know from the success of last year that this connectivity is crucial to facilitating mobile payments in an increasingly cashless society as well as helping vendors to stay connected to loved ones and get access to key services.”

The roll-out of data plans to Big Issue vendors comes as part of Virgin Media O2’s wider commitment to tackling data poverty. Partnering with national digital inclusion charity Good Things Foundation, the company pioneered the National Databank –  like a foodbank but for data – in 2021 which provides free mobile connectivity to people who need it, pledging to donate 61 million GB of free data by the end of 2025.

The company also recently announced that the Databank would be accessible on the high street for the first time via 10 O2 stores across the UK, and has put the Databank front and centre of O2’s major new festive advertising campaign with the O2 Christmas SIM Cards.

If you would like to support Big Issue vendors this Christmas, you can buy a copy from your local vendor or subscribe online, or support us at bigissue.com/christmas

Ends


[1] https://www.lloydsbank.com/banking-with-us/whats-happening/consumer-digital-index.html

Advertisement

    Change a vendor's life this Christmas

    This Christmas, 3.8 million people across the UK will be facing extreme poverty. Thousands of those struggling will turn to selling the Big Issue as a vital source of income - they need your support to earn and lift themselves out of poverty.

    Recommended for you

    Read All
    Big Issue vendors set to earn close to half a million additional earnings by 2027 via giffgaff partnership
    Hammersmith Big Issue vendor Dave Martin uses his giffgaff phone to take a contactless payment. Credit Andy Parsons
    Press Release

    Big Issue vendors set to earn close to half a million additional earnings by 2027 via giffgaff partnership

    Big Issue’s social investment arm reaching 1.8 million Brits through investees
    The Power Up London 2024 Cohort of Big Issue Investees.
    Big Issue Invest

    Big Issue’s social investment arm reaching 1.8 million Brits through investees

    New research shows over half of Brits feel more at risk of homelessness than last year
    Press Release

    New research shows over half of Brits feel more at risk of homelessness than last year

    Wrap up in style or put up on display: Artists including Opake and Harry Hill feature in Big Issue designer wrapping paper collection
    Press Release

    Wrap up in style or put up on display: Artists including Opake and Harry Hill feature in Big Issue designer wrapping paper collection

    Most Popular

    Read All
    Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
    Renters: A mortgage lender's window advertising buy-to-let products
    1.

    Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

    Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
    Pound coins on a piece of paper with disability living allowancve
    2.

    Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

    Cost of living payment 2024: Where to get help now the scheme is over
    next dwp cost of living payment 2023
    3.

    Cost of living payment 2024: Where to get help now the scheme is over

    Citroën Ami: the tiny electric vehicle driving change with The Big Issue
    4.

    Citroën Ami: the tiny electric vehicle driving change with The Big Issue