Exclusive research carried out by Big Issue and YouGov has found that 52% of children aged six to 15 believe that having an electric car in the future is important, compared to 23% who think it is not important.
Perhaps unsurprisingly, our survey also revealed that future generations also care about the environment: 62% care “a lot” and 30% “a little”. Only 1% believe it’s not at all important.
When it comes to how they move around, children say they prefer to travel by car. For 42% of our respondents, car is their first choice of transport for daily journeys, while 23% prefer to walk. Cycling and public transport rate 16% and 9% respectively. These results intrigued us – and we wanted to delve deeper. How would a group of savvy children react to snazzy new electric cars from Big Issue’s Driving Change For Good partners, Citroën, given the chance to explore them and quiz the team who build them?
So, we invited pupils from Finham Park school in Coventry to thoroughly explore an all-new Citroën ë-C3 and a dinky Ami, then sit down with head honchos from Citroën UK – Clare White, marketing director, and Greg Taylor, managing director – at its Performance Academy, to find out what car-makers are doing to make a brighter future for transport.
Overall, what we took from our day was a huge enthusiasm for all things efficiency-focused. It wasn’t a burden to consider recycled materials in cars, or that renewable energy – be that battery or hydrogen – would power vehicles in the future. These things were inevitable, and not something to be concerned about. To the kids we spoke to, these changes bring opportunity and evolution. And those were accepted as good things. Afterwards, Clare discussed what she’d taken from the experience. “It was inspiring to see such curiosity and enthusiasm from the students at Finham Park,” she said. “We look forward to continuing this partnership and helping young minds explore the exciting future of electrification with Citroën.”
Here’s what the kids had to say: