The Apprentice
Why I love The Apprentice and its enduring incompetence

Why I love The Apprentice and its enduring incompetence
The new series of Alan Sugar’s reality TV competition is an improbable hit, at least partially thanks to the astonishing idocy of this year’s contestants
The Apprentice is the very definition of a meeting that should have been an email

The Apprentice is the very definition of a meeting that should have been an email
Despite the pandemic, capitalism carried on like a cockroach after a nuclear war. And as always, following close behind, is The Apprentice.
Tim Campbell: ‘The question anyone in business should be asking is: does this make the world better?’

Tim Campbell: ‘The question anyone in business should be asking is: does this make the world better?’
The Apprentice’s Tim Campbell on having Alan Sugar as a mentor, his youthful insecurities, and why businesses should make the world better
The Apprentice star Tim Campbell MBE: I honed my business skills in a DJ collective called True Elegance
The Apprentice star Tim Campbell MBE: I honed my business skills in a DJ collective called True Elegance
What real entrepreneurs think of The Apprentice