“It’s not just a case of donations, it’s the little things. A father and son with learning difficulties turned up and the son was thrilled to see the snow. The smile on his face said it all – magical,” said Mike.
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“Over the seven years we’ve been doing this we have made in excess of £20,000. Last year was our best year fundraising, we made £4,500.”
This year’s display took almost four weeks to install and consists of over 40,000 LED bulbs, a seven-metre-tall tree and a giant bear holding a candy cane.
It’s important to Paul that his three children know the importance of helping those less fortunate. “When we go to the ward to deliver the gifts that the money has raised, we always take the kids with us. Then they appreciate what all the work has led to.”
Big Issue Group is creating new solutions through enterprise to unlock opportunities for the 14.5 million people living in poverty to earn, learn and thrive. Big Issue Group brings together our media and investment initiatives as well as a diverse and pioneering range of new solutions, all of which aim to dismantle poverty by creating opportunity.
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