How it was told
With Christmas party season in full swing, what better time to unveil the ultimate hangover cure?
The scientists from the Institute of Chemical Technology in Mumbai, India, may well have rocketed up a few Christmas lists when they unveiled their latest research last week. Consider the ultimate hangover cure an early Christmas gift for all those festive excesses to come.
Surprise, surprise, the major media outlets in the UK were drinking in the news.
The Sun led the way with the pleasingly punny: “PEAR OF THE DOG The best hangover cure yet has been created by scientists – from pear juice” while Sky News insisted that the new cure means ditching old favourites with: “Ultimate hangover cure? Study says ditch the coffee and bacon sarnies”.
Some outlets tried the new cure for themselves. After their initial story of: “Is this the ultimate hangover cure? Scientists claim drinking coconut water, pear and lime – with a side of cheese, tomato and cucumber – helps the body break alcohol down faster”, Mail Online put the new cure through its paces. Their follow-up “Does the ‘hangover cure’ juice really work? FEMAIL tests the scientifically backed blend of coconut, pear and lime to see if it can help with a sore head and nausea – with surprising results” concluded that those surprising results were – spoiler – that it worked but “stodgy food was still better”.