Advertisement
Housing

Get A House For Free: admirable philanthropy or “poverty porn”?

Once homeless, Marco Robinson is now a millionaire who gave a £120k flat away for free to someone in need as part of a Channel 4 winner-takes-it-all reality documentary. Viewers, however, were split on whether this crossed the line into the TV exploitation of the poor.

Marco Robinson spent his childhood sleeping rough in Derbyshire and London. Now a self-made millionaire, he decided to give something back and help someone else in need.

As part of a Channel 4 documentary Get A House For Free, the British entrepreneur dipped into his 150-wide global property portfolio to donate a three-bed flat worth £120,000 in Preston.

The show, which aired last night, followed Robinson over six weeks as he meets and shortlists over 8,000 candidates – ultimately donating the property to person he felt deserved it most.

https://www.youtube.com/watch?v=ukpim8INIxg

The 49-year-old father of two, who is worth £25 million, announced in January, saying he wanted to “to give someone the lucky break like I was given”. Robinson slept rough as a child when his mother left their turbulent family home. By the age of 10, he had been to more than 20 schools and struggled with homeless throughout his teens.

“I didn’t have the easiest of upbringings, at one point my mother and I were forced to sleep on a park bench, but through extremely hard work I have been fortunate enough to reach a position where I now own a number of properties around the world,” the property guru said.

Advertising helps fund Big Issue’s mission to end poverty
Advertisement

At one point my mother and I were forced to sleep on a park bench

“Now I want to give something back to someone who needs my help and would love to find someone for whom receiving this flat would be a life-changing event.”

However, the premise of the documentary was not wholly welcomed, and was met with criticism. The Guardian’s Fiona Sturges dubbed the show “poverty porn at its most pernicious” and Twitter last night saw viewers (below) describe the concept as ‘exploitative’.

Keep reading the journalism that powers our mission

Register free to continue and learn more about the stories, campaigns and the support we provide, helping people facing poverty across the UK.

https://twitter.com/VictoriasViews/status/895022561674842113

https://twitter.com/DavidAsh_Author/status/895020904153059330

Advertising helps fund Big Issue’s mission to end poverty

The programme, however, was also an eye-opener for some viewers…

https://twitter.com/_daniellewh/status/895019502521470977

Others, meanwhile, noted the problem wasn’t with the programme itself, – but with the systematic housing crisis itself…

https://twitter.com/zaminax/status/895014666430283776

What do you think? Tweet us @BigIssue or email editorial@bigissue.com

Advertising helps fund Big Issue’s mission to end poverty

Get a House for Free is available to view on Channel 4 On Demand

Advertising helps fund Big Issue’s mission to end poverty

Do you know how Big Issue 'really' works?

Watch this simple explanation.

Recommended for you

Read All
Lives are being 'tragically cut short' due to homelessness. These are the numbers you need to know
a close-up view of four lit pillar candles against a dark blue background
Homeless deaths

Lives are being 'tragically cut short' due to homelessness. These are the numbers you need to know

Meet the homeless people living in hotel rooms miles from their home towns: 'It took its toll'
Miracle who was homeless and lived out of area in temporary accommodation
Housing

Meet the homeless people living in hotel rooms miles from their home towns: 'It took its toll'

Break Clause: Why living with an ex because of the housing crisis is more common than you think
Break Clause

Break Clause: Why living with an ex because of the housing crisis is more common than you think

More than 1,700 people died while homeless in 2025. It’s a ‘national scandal’
Homeless deaths tribute
Homelessness

More than 1,700 people died while homeless in 2025. It’s a ‘national scandal’

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payments: Where to get help in 2025 now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payments: Where to get help in 2025 now the scheme is over

Citroën Ami: the tiny electric vehicle driving change with The Big Issue
4.

Citroën Ami: the tiny electric vehicle driving change with The Big Issue