Advertisement
News

Prince William wrote a personal note to Big Issue sellers

‘I hope I don’t hamper your sales too much this week!’ he added to the hand-written message

Prince William has written a heartfelt note to Big Issue sellers as he features on the magazine’s cover this week, describing the “inspiring” time he spent selling the magazine and his hopes for their futures. 

In the letter, delivered to each Big Issue vendor as they collected their magazines to sell on to members of the public, the Duke of Cambridge wrote that he recognises the steps “each and every one of you are taking… to set your lives up on a different path”.

“Please know that I am thinking of you all and will continue to do so, not just now in the summer months, but also when the winter starts to bite, and you are still out there selling,” he wrote. 

The Big Issue magazine is traditionally sold by people who are between homes, long-term unemployed or otherwise marginalised, but recently Prince William donned the iconic Big Issue red hat and uniform to test his sales skills. 

The experience was “truly eye opening” alongside vendor Dave Martin, he said, as the pair sold to punters in London’s Westminster.

In the letter, he shared his realisation that “many people look straight through you” and the impact this could have on vendors’ own sense of worth.

Advertisement
Advertisement

“I know the past two years have been particularly tough because of the huge dip in sales as a result of the pandemic,” wrote the Duke.

When the UK-wide lockdown was announced in March 2020, overnight more than 1,000 Big Issue vendors were suddenly unable to sell the magazine on their pitches.  The Big Issue had to adapt fast, by going cashless to equip vendors with more hygienic card-readers, and launching a magazine subscription option to get cash in the pockets of vendors even when they have to stay home.

Brigitta Claudia in Glasgow

“I hope business is starting to pick up again, and that you’re getting back on your feet,” William added in encouragement. 

The prince has also revealed that he plans to teach his children about homelessness, in the same way his mother Princess Diana taught him.

Read the full letter below.

Dear Vendor,

A few weeks ago, I stood in your shoes joining an amazing Big Issue vendor in selling magazines in central London. I did so because after years of learning about the challenges many of you face, I wanted to see the other side – how each and every one of you are taking the steps to set your lives on a different path by building your own small businesses.

A Bournemouth vendor, who preferred not to give their name

The reality was even more inspiring than I’d anticipated. However, a different reality also dawned on me: that even as you work tirelessly to better yourselves, many people looked straight through you. Lives are often so busy these days with people rushing from meeting to meeting, school drop off to desk, that we aren’t able to see what’s happening around us. And I saw the consequence that could have on your own sense of worth.

Added to that, I know the past two years have been particularly tough because of the huge dip in sales as a result of the pandemic. I hope business is now starting to pick up again, and that you’re getting back on your feet.

Finally, please know that I am thinking of you all and will continue to do so, not just now in the summer months but also when the winter starts to bite, and you are still out there selling.

With my best wishes,

William

p.s. I hope I don’t hamper your sales too much this week!!

Advertisement

Change a vendor's life this Christmas

This Christmas, 3.8 million people across the UK will be facing extreme poverty. Thousands of those struggling will turn to selling the Big Issue as a vital source of income - they need your support to earn and lift themselves out of poverty.

Recommended for you

Read All
Winter fuel benefit cuts will send pensioners to hospital, DWP warned: 'It's a political choice'
a view from above of an older person with white hair eating out of a pot
Winter fuel payment

Winter fuel benefit cuts will send pensioners to hospital, DWP warned: 'It's a political choice'

Ghosts star Charlotte Ritchie: 'It's a tragedy people can't afford their essentials'
Charlotte Ritchie at Trussell food bank
Food banks

Ghosts star Charlotte Ritchie: 'It's a tragedy people can't afford their essentials'

'We'll have to get more militant': The real winners and losers from the farm inheritance tax debate
a tractor in a field
Farming

'We'll have to get more militant': The real winners and losers from the farm inheritance tax debate

Housing minister admits Labour's 1.5 million homes promise will be 'more difficult than expected'
Labour housing minister Matthew Pennycook
Housebuilding

Housing minister admits Labour's 1.5 million homes promise will be 'more difficult than expected'

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Citroën Ami: the tiny electric vehicle driving change with The Big Issue
4.

Citroën Ami: the tiny electric vehicle driving change with The Big Issue