I like shrinkflation stories. It’s the unalloyed fury they unleash. They come in earnest around Christmas. Somebody will find a box of Celebrations or a multi-pack of Mars bars and rant about the size. They are too small. There are too few inside. There are TOO MANY BOUNTY BARS – and they’re the same price as before. IT’S THE END OF DAYS!!
The contents may diminish but the interest in hashing out the stories remains bullish – a seasonal essential.
Get ready for a rash of them. There is a global coca shortage. Stockpiles, according to the International Cocoa Organization, are just over a third lower than at the same time last year. This will raise prices, which is probably good for some cocoa merchants, but less good if you’re making bars of chocolate or getting annoyed at the shrinkflation of multipacks.
Weather forecasters are blaming low rain and several years of a tougher than previous Harmattan wind – an annual wind that blows from the Sahara in Africa’s north-east – for lowering crop yields in Cote D’Ivoire and Ghana. Back almost 10 years ago, climate modellers were warning that climate change could have an impact on cocoa farmers. And here we are. Almost 70% of the globe’s cocoa is farmed down around that part of Africa. Around two million people are sustained by the industry.
But this isn’t just about cocoa and anger about the volume of mini Snickers in a big tub. We keep getting food insecurity warnings, linked to climate change factors, that don’t seem to make a great deal of difference.
- Healthy foods ‘more than twice as expensive’ as unhealthy foods, report finds: ‘We’re in a bad place’
- The Bear’s Will Poulter and TV chef Big Zuu host BBQ for homeless young people
- There’s reasons to be hopeful about tackling climate change in 2025 – honestly
Drought in parts of the Med ravaged olive production and forced up olive oil prices. Bottles of it now feel like nectar for the gilded elite, rather than a tasty extra for your salad. Olive oil was the most stolen item in supermarkets in Spain for a time last year.