Recently, Big Issue was in Cardiff. Obviously, we’re in Wales all the time. Our vendors sell the magazine across the country and have done for years.
But we were there with our Big Community Roadshow. We kicked the roadshow initiative off in Newcastle last autumn. The idea behind it is straightforward. We know there are great cities and areas across the UK that can sometimes feel neglected and far from London-based decision-making. These areas are teeming with great ideas, with community projects that deliver solutions, frequently in some left-behind parts. We want to hear from the people there, learn from them and report their stories. They have ideas that deserve a spotlight, and opinions that should be heard. And you only really get deep into realities by being embedded in a place.
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We seek to always reinforce that Big Issue is an organisation that can harness great grassroots thinking and help deliver positive change. So we created Big Community Roadshow.
Over the course of a week we moved an editorial office to Cardiff city centre with an open door for anybody to walk in with their story. And walk in they did. We had stalls and staff from our frontline teams explaining the benefits of working as a Big Issue seller. We also had some of the Big Issue Recruit (BIR) team, explaining the benefits of that aspect of Big Issue Group, how it can create long-term employment opportunities for people facing poverty, inequality and barriers to work. During the week we were there, BIR announced a new partnership with Bute Energy in which they’ll deliver some transformational employment opportunities in the renewable energy industry in South Wales, particularly for those in Caerphilly and Rhondda Cynon Taf.
We will have much more on all this next week, but one thing kept popping up when Big Issue editorial team was speaking to the people of Cardiff. It was a sense of real frustration at the Labour government in Westminster. A recurring message that they weren’t doing enough, particularly on poverty and on benefits for the disabled, kept surfacing.
Our push for support for a Poverty Zero law – requesting governments to mandate binding poverty reduction – resonated. It’s not a surprise. At the beginning of May, we had YouGov carry out some polling for us. We discovered that, of those we spoke to in Wales, 75% said they felt the government should do more to help people in poverty.